With 66,000 members, the American Academy of Pediatrics (AAP) is the largest organization in the country dedicated to promoting optimal health and wellbeing for children. The Academy also seeks to ensure that its members practice the highest quality health care and experience both professional satisfaction and personal well-being. In an era of rapid change, the Academy reached out to CBI to assist with creating a five-year strategic plan to maintain and enhance the organization’s relevance. With CBI’s assistance, the Academy’s board of directors identified the following trends driving the rapid transformation of pediatric health care:
CBI structured the strategic planning process to explicitly consider the Academy’s future in an evolving pediatric profession and to focus on driving much-needed strategic decision-making. Using a strengths-based approach that built on the Academy’s many assets, CBI deployed a three-step process to develop a five-year strategic plan. Specifically, CBI:
The Academy’s board of directors officially adopted the strategic plan and the document received widespread support from the Academy’s membership. The board and staff are actively engaged in implementing the strategic plan, including the creation of a companion Action Plan document for 2017–2018 that lays out a series of action steps for both the board and staff to implement for each of the strategic plan’s five goals. CBI also continues to work with the Academy’s board of directors to support planning and execution of select objectives of the strategic plan.